Mblast's Patented Process
Mblast gathers, collects, analyzes, ranks, scores and delivers members of an articulated target audience, as specific and distinct, profiled individuals; with direction for optimal connection in language, attitude and outreach. We hold many patents in a process that is as unique as it is powerful.
Unlike services that require new platforms, dashboards, training and ramp-up, Mblast can be integrated in existing programs - Salesforce, Marketo, Tableau and many other platforms. What's more, we beautifully integrate with our clients' CRM data to allow an even deeper picture of a target audience's behavior, attitude and intent.
Brand Engagement is likely a term you’ve heard before. It is generally mentioned along with ephemeral similars like brand awareness, brand promise, and so on. Many of the terms ‘brand engagement’ has been consorting with are vague – at best – and entirely intangible. For that, ‘brand engagement’ has been running with the wrong crowd.(…)
For those that have never been to Las Vegas, it’s hard to imagine the lure of everything there. The luxurious lifestyles of America’s largest lives are so close, so seemingly available, that occasionally you’ll find yourself believing you’re living like Frank Sinatra. That’s the experience Vegas sells and they make a wonderful product. In fact few(…)
All I talk about is how to increase revenue, people must think I’m crazy. Increase Revenue, Reduce Cost, Improve Service – its like a mantra and I’m always repeating it. Strange to think that such a simple idea can be such a powerful decisioning framework. I suppose I take it for granted because I’m –(…)