You’ve got hundreds of social tools to choose from, so let’s start with a few basics. We’re not in the business of measuring popularity. Or passive monitoring.
We tackle the tough stuff - the rigorous data science required to filter, analyze and rank more than 5 billion articles, blogs and social content every month - so you can focus on only those people with the potential to impact your business.
As one industry analyst told us, if other tools are like point-and-shoot cameras, we’re the $1,500 Nikon, with manual controls for every aspect of the picture-taking process.
But it’s sophistication with a purpose. We believe you need to consider no less than five key factors - sentiment, topic, authority, reach and resonance - to properly measure impact. Of course, we know every market is different. So we allow you to tune your results to solve each market’s well-known, practical problems.
To triage your customer service queue, dial up sentiment. To counter the spread of a malicious rumor, focus on resonance. Or to test that self-professed expert applying for a job, crank up authority.
The raw power of our analytics also allows you to gain social intelligence on the issues shaping your markets. That’s why we’re the sole data supplier for a Big 4 consulting firm’s social analytics practice. Their business consultants are using mPACT to analyze relevant content and conversations across the entire web - on operational performance, competitors, consumer sentiment, industry trends and public policy - and deliver actionable insights to some of the world’s largest companies.
Last thing, we’re passionately committed to your success. We know this is a new frontier, so we’ll be there every step of the journey to help you build the queries, sift through the data and integrate it into your processes - so you can solve your most pressing problems or uncover new insights to change the trajectory of your business.