mBLAST in the News

• mBlast CEO Talks on Scaling Big Data for Marketers

  Apr 1 2011 SiliconANGLE's Kristen Nicole interviews mBLAST CEO Gary Lee discussing how Influencer tracking has become a "big data" issue.

• mBLAST Helps you Connect with (online) Influencers

  Mar 9 2011 Valeria Maltoni of Conversation Agent reviews mPACT, saying "The current conversation around influence is very generic. Marketers on the client side cannot afford to go down the generic path anymore. mPACT will help deliver relevancy at a very reasonable incremental cost."

• CEO Roundtable: How Do You Spur Innovation?

  Mar 8 2011 mBLAST CEO Gary Lee is featured in a BusinessNewsDaily article on spurring innovation in your business.

• What Is Influence--and How Do You Separate the Voices That Matter From the Digital Noise?

  Feb 23 2011 mBLAST CEO Gary Lee discusses Influence and how to separate true Influencers online from the "digital noise" that surrounds them in PR News Online.

• mBLAST to Speak at PR News' PR Measurement Conference

  Feb 9 2011 mBLAST CEO Gary Lee will be a featured speaker at PR News' PR Measurement Conference to be held at the National Press Club in Washington DC on March 1, 2011. For more details on the conference, visit the PR News website .

• 15 Essential Social Media Tools for PR Agencies

  Feb 3 2011 oneforty's Applied blog covers 15 essential social media tools for PR Agencies, and includes two of mBLAST's services, mPACT and AwardSync in the list.

• Why Influencer Marketing Needs to Go Beyond Follower Counts

  Feb 1 2011 mBLAST CEO Gary Lee contributes to Mashable, pointing out that "As a PR professional or marketer, it's your responsibility to find out what truly matters to those that matter to your market. In other words, you've got to understand what your influencers actually care about."

• Measuring Your Influencers: Relevance Precedes Popularity

  Jan 21 2011 PR News talks with mBLAST CEO Gary Lee, discusses mPACT and the role of relevance in determining true influence.

• mPACT Influencer Review

  Jan 19 2011 Marshall Sponder of Web Metrics Guru follows his initial impressions with a review of mPACT, saying "it's the most advanced influencer platform on the planet, and believe it or not, one of the most affordable and easiest to work with".

• Influence Scoring Platforms Duel for Relevance

  Jan 19 2011 Douglas Quenqua of ClickZ talks with mBLAST CEO Gary Lee and discusses mPACT and the market for Influencer discovery platforms.

• What Every Social Media Marketer Should Know About mPACT

  Jan 12 2011 Social Times' Neil Glassman provides an overview of mPACT, stating that the coolest feature is that "mPACT bases influence scoring and media monitoring on topical relevancy".

• mBlast CEO Lee: 'Influence is Not Something Brand New'

  Jan 12 2011 PRNewser's Tonya Garcia interviews mBLAST's CEO Gary Lee about mPACT and how the service calculates and measures influence.

• mBLAST Welcomes New Year with a Big Bang and 'mPACT"

  Jan 11 2011 Cherr Aira Quintana of SiliconANGLE discusses the mPACT launch

• Is 1/10/11 the day Influence became trackable?

  Jan 11 2011 Marshall Sponder of WebMetricsGuru covers the launch of mPACT, stating: "I'm thrilled that someone came along, mBlast, and basically "shook the market up" .... Fantastic!!!!"

• mBlast Launches Tool To Measure Influence

  Jan 11 2011 PRNewser's Tonya Garcia covers the launch of mPACT

• Influencer Identification Just Got A Kick In The Pants

  Jan 11 2011 Jason Falls in Social Media Explorer gives mPACT a rave review , stating: "compared to the influencer identification and research tools out there, including those built into many social media monitoring platforms, mPact just vaulted itself to the front of the pack".

• mPact Promises To Target Influencers

  Jan 11 2011 Gavin O'Malley at MediaPost's Online Media Daily covers the launch of mPACT

• The Death of Blogs? Hardly...But It's Time to Drop the Labels

  Nov 8 2010 mBLAST CEO Gary Lee talks about the future of blogs and why labels such as blog, microblog, tweet, or magazine don't mean nearly as much as the Influence carried by a particular individual within a marketer's target market.

• Spotlight on Award Sync

  Nov 8 2010 Raising CEO Kids puts the spotlight on AwardSync, noting: "Award Sync sends you emails about awards that are being featured within your area of interest so that you don't have to spend hours and hours searching for places to nominate your CEO Kid! "

• Five Ways to Get (Almost) Free PR

  Nov 3 2010 Business News Daily quotes mBLAST CEO Gary Lee and features MediaSync in an article discussing five ways small businesses can succeed in PR without large expenditures.

• Five free do-it-yourself PR strategies to generate buzz

  Nov 1 2010 The Miami Herald features two of mBLAST's solutions (AwardSync and MediaSync) in a list of five DIY PR recommendations for small businesses.

• Shifting PR From Broadcast to Direct Engagement

  Sep 16 2010 mBLAST CEO Gary Lee writes in TalentZoo's Flack Me blog about the necessary transition from broadcast to direct engagement in the PR business, pointing out that "mass marketing using traditional PR tools and techniques is dead. Discovering the real Influencers in a market and directly engaging with them in one's PR efforts is an essential ingredient for successful PR."

• PIO Product Review - MediaSync

  Sep 16 2010 The Fire PIO reviews MediaSync , saying MediaSync "helps users find relevant journalists and outlets, keep current on editorial calendars, and organize media campaigns".

• PR Tools That Don't Rhyme with Focus or Vision

  Sep 14 2010 Jeremy Porter of Journalistics covers free PR tools and features two of mBLAST's Sync products: MediaSync and AwardSync.

• Improve Your Company's Media Outreach with MediaSync

  Sep 8 2010 ReadWriteWeb's John Paul Titlow writes about the launch of MediaSync, noting " For small businesses and startups especially, getting the word out to relevant media outlets, while important, can be a time-consuming task that competes with each day's list of to-do's." .... an issue for which "One answer is MediaSync".