Marketing has changed dramatically over the past few years. The world of Influencers has also grown dramatically because of Web bloggers and journalists who write at all hours of the day all over the globe.  News Portals are constantly aggregating and presenting new and updated information. Marketers must be able to quickly collect and distribute accurate information as necessary on a 24/7 basis.  mBLAST gives Marketers and the Influencers they value the tools needed to keep their marketing information accurate and up-to-date.

mBLAST's Media and Marketing Relationship Management (MMRM) solution gives Marketers a powerful set of tools to help them reach the Influencers that affect the buying decisions of the customers. While sales personnel target customers directly, Marketing and PR personnel target customers both directly and indirectly through Influencers such as Publishers, Event Organizers, Associations and Analyst Firms as well as the Web 2.0 universe of online databases, search engines, and bloggers.

mBLAST helps Marketers and Influencers connect with each other to provide and consume information that each needs to be successful in today's high-speed, 24/7 global economy.  mBLAST is the first suite of web-based software services that interconnects Marketers and Influencers using a common set of tools in three areas:

• Powerful vertical search tools that give users faster, more accurate, and more useful results for activities ranging from monitoring the competition to compiling data for articles and white papers.
• Communication tools for distributing information and staying connected. For example, mBLAST lets users publish and update information such as press releases, event listings and logos throughout the Web with a single entry.
• Highly automated process management tools for activities such as judging industry awards and authorizing accreditation for media professionals attending an event.

All companies that use mBLAST report significant time efficiencies in comparison with their prior methods.  Some companies that use mBLAST to manage their Buyer’s Guides, Events, and Awards report time savings of as much as 80%.

mBLAST was founded in 2000 by President and CEO, Danny Briere. The mBLAST concept was initially conceived and developed by Briere while at TeleChoice, a leading telecommunications consulting firm founded by Briere with worldwide recognition as an industry analyst firm and event organizer, as well as a topical website, newsletter, and reports publisher.  Briere has extensive experience as a book editor/author, association/forum participant, columnist/editor, and consultant to high-tech startups and major industry players. mBLAST was originally developed to enhance the internal efficiency of TeleChoice’s many day-to-day activities.

As TeleChoice's clients and partners learned more about mBLAST, its range of solutions was expanded to include services for Marketers and their agents (PR firms, marketing agencies, etc.) as well as other Influencers, including Journalists, Editors, Publishers, Awards Organizers, Events Organizers, and other Industry Analysts.

mBLAST, which is offered in an SaaS (Software as a Service) mode, is the first suite of easy-to-use web-based software services that streamlines processes and increase efficiency for many of the daily tasks facing Marketers and Influencers. There are currently more than 5,000 registered mBLAST users worldwide.

mBLAST is headquartered in Mansfield Center, CT, with sales, marketing, and software teams operating across the United States.

See what more than 5,000 companies already know. Subscribe to mBLAST or contact mBLAST at sales@mblast.com for more information.

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