Automated Software Delivers Incredible Time Savings, Eases Entry Process for Nominees

NXTcomm, the new industry tradeshow co-owned by the Telecommunications Industry Association (TIA) and the United States Telecom Association (USTelecom), selected mBLAST's Awards Management Solution to manage its Eos Awards for its recent show in Chicago.

mBLAST's media and marketing relationship management (MMRM) system is the first marketing software platform to offer web-based software-on-demand for the automation and management of awards programs. It also offers event organizers automated press accreditation solutions as well as EventSync, which allows event organizers to easily publicize their events across the Web.

NXTcomm brought together top executives from every segment of the global industry to exhibit, explore new business opportunities and buy the latest technologies driving the converged communications and entertainment industry. Showcasing hundreds of new and innovative products, the NXTcomm exhibit floor reflected the dramatic changes in the industry. The show also featured a broad range of educational programming.

Named for the Greek goddess of dawn, the NXTcomm Eos Awards acknowledge a company's excellence and contribution to advancement in the world of information, communications, entertainment and technology. The Eos 12 award categories included: wireless, broadband, and next-generation technologies and services for both public and enterprise networks.

mBLAST provided a complete web-based awards management solution to the show for handling both the nomination and judging process. Vendors were nominated using mBLAST's online web software, and all product and company information for the nomination was captured by mBLAST without requiring paper submission, faxes, or multiple emails.

Similarly, the judges for the awards reviewed all nominations online over the Web from anywhere around the world they happened to be. mBLAST's Awards Program Management capabilities consolidated the entire flow of information between vendors, the tradeshow, and its judges into a single online workflow.

"mBLAST has a history of providing awards solutions for previous large tradeshows, and has proven its solution can greatly simplify the entire exchange of information between vendors, the tradeshow and judges, " said John Salak, Awards Director for the NXTcomm tradeshow. "We believe the automation and ease of use of the software saved us hours of time during the awards process of the show, and also made the process much simpler for our vendors submitting nominations, and our judges adjudicating the process."

NXTcomm, the new industry venue co-owned by the Telecommunications Industry Association (TIA) and the United States Telecom Association (USTelecom) that will feature the business and technology of communications, information and entertainment, was held at Chicago's McCormick Place June 18-21, 2007. NXTcomm united the premier information and communications technology (ICT) industry supplier and technology companies with the world's leading communications and entertainment companies that are together driving broadband-based innovation around the world. For more information, go to http://www.NXTcommShow.com .

mBLAST is the first Media and Marketing Relationship Management (MMRM) company, providing web-based solutions to automate the exchange of information and strengthen the relationships between corporate marketing departments, the PR firms that represent them, and industry influencers such as publications, analysts, events / awards-competition organizers, associations and freelance journalists. mBLAST has more than 70 modules and users in more than 3000 organizations across more than 50 countries. To find out more about mBLAST, visit www.mblast.com