mBLAST's Media and Marketing Relationship Management Software Selected for Best CRM, Business Productivity and Professional Services Award

Mansfield Center, CT, February 7, 2007 - mBLAST ( www.mblast.com ), announced today that the company's breakthrough Media and Marketing Relationship Management (MMRM) software services have been honored with three prestigious 2007 CODiE Awards finalist selections: Best Customer Relationship Management (CRM) Solution, Best Business Productivity Solution, and Best Professional Services Solution (Vertical/Public Relations).

mBLAST is the first suite of web-based software services to provide a common set of tools to streamline and simplify how Marketers and their PR representatives share information and collaborate with Influencers such as journalists, analysts, event organizers and award presenters. mBLAST offers services in three key areas:

• Powerful vertical search tools that give users faster, more useful results for activities from monitoring the competition to writing articles.
• Communication tools for distributing information and staying connected. For example, mBLAST lets users publish and update information such as logos, press releases, and event listings throughout the web by inputting information once.
• Process management tools for managing activities such as judging industry awards or verifying journalists' credentials for events.

mBLAST services create the first Social Network for Marketers, establishing and maintaining connections 24/7 and providing dramatic increases of efficiencies, with documented time savings of up to 95%.

"mBLAST is transforming marketing with its powerful set of tools that brings an order of magnitude increase in efficiency and creates dynamic Data Relationships between Marketers and Influencers," said Danny Briere, founder, president and CEO of mBLAST. "We are honored that the CODiE Awards judges recognized the power of our software by making us finalists for Best CRM, Best Business Productivity, and Best Professional Services Solutions."

"The 2007 CODiE Finalists represent real winners, even at this stage of the contest," said Ken Wasch, SIIA President. "Competition is fiercer than ever and that makes selection as a CODiE Finalist a major achievement. All the companies on this year's list should feel justifiably proud of their recognition."

The Software & Information Industry Association (SIIA) presents the CODiE Awards annually to the most innovative companies in the software industry. This year, there were more than 1,200 entries in 74 categories. A list of all finalists for the CODiE awards can be found at http://www.siia.net/codies/2007/finalists.asp . Winners will be announced on April 17, 2007.

About SIIA and the CODiE Awards
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. The CODiE Awards program, now in its twenty-first year, remains the standard-bearer for celebrating outstanding achievement and vision in the software industry. For further information, visit www.siia.net .