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Haymarket Media Selects mBLAST to Manage Industry Awards
mBLAST's Web-Based Awards Management System Replacing Internal Awards Platform
Haymarket Media, one of the world's premiere media companies, has signed a five-year license agreement with mBLAST for
mBLAST's web-based awards management system. mBLAST will host several of Haymarket's industry awards programs, including
those for industry-leading publications PRWeek and SC Magazine.
mBLAST's awards management solution is automating the entire awards process for Haymarket Media, replacing the media
company's labor-intensive awards process with an end-to-end online platform that is available to entrants, judges, and
award organizers 24/7. With the use of mBLAST, Haymarket's entire awards process is streamlined, freeing up valuable
staff time for additional awards or other projects.
"Haymarket Media is one of the world's most respected media companies, with a stable of top-tier magazine, event and
awards brands," said mBLAST CEO Danny Briere. "mBLAST's Awards Management solution will help Haymarket's event management
staff automate their awards programs incredibly. We're very pleased to have them sign on."
Traditional Awards programs can require a lot of coordination: calls for entries need to be distributed, forms are filled
out by entrants and paid for, judges have to review entries and submit their ratings, and someone has to review all the
reviews, calculate scoring and determine a winner. These steps often take place via Excel spreadsheets, faxes, e-mail and
even snail mail. The details are overwhelming.
The mBLAST Awards Management solution removes the pain and manual labor associated with Awards programs by providing:
- An entire Communications System that allows your customized messages to be sent to your audience overall ("Deadline
Extended"), or specifically tailored to various groups ("All companies who started entries but have not yet submitted.")
- Customizable Forms that let you set up your awards based on your requirements, and copy those requirements from
year to year.
- A complete Payment System that interfaces with all of the top payment gateways, and support multiple types of
payment requirements, such as early bird, late fee, membership discount, exhibitor discount, multiple entry discounts,
and many more.
- A complete Judging Portal that allows judges to easily register, view and rate entries, suggest re-assignments and
disqualifications, and submit their final results quickly and easily.
- A robust Reporting System that automatically tallies results, and tracks various parameters, such as overall scores
for individual entrants, total dollar amount of entrants, total number of entries, etc., that the awards administrator
can export, slice and dice in several different ways.
- Complete Customer Support via online chat, e-mail and phone.
- Support for "the extras" awards programs may require, such as downloadable shipping forms, purchase of winner's
logos, and more.
Haymarket will launch its first awards program with mBLAST within the next few weeks.
About Haymarket Media
As one of the premiere media companies in the world, Haymarket Media is dedicated to producing world-class business,
consumer and customer magazines and websites, awards programs, conferences, exhibitions, and forums. Haymarket's
portfolio cover a broad range of markets, from sports to medicine to technology to town planning. To learn more about
Haymarket, visit www.haymarket.com.
About mBLAST
mBLAST is the leader in Media and Marketing Relationship Management (MMRM), providing Web-based solutions to automate the exchange of information and strengthen the relationships between corporate marketing departments, the PR firms that represent them, and the industry Influencers such as Publications, Analyst Firms, Events / Awards Organizers, Associations, Bloggers, freelance journalists, and others. mBLAST has more than 70 modules and users in more than 5,000 organizations across more than 60 countries. To learn more, visit www.mblast.com.
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