Access Intelligence Selects mBLAST to Manage min and PR News Awards

Automates Entire Process for Leading Publication Group

Access Intelligence, a leading worldwide information and marketing company, has chosen mBLAST's Awards Management platform to run the awards programs for two of its flagship publishing brands, min and PR News.

mBLAST's Awards Management solution automates the entire awards process for Access Intelligence, replacing the marketing company's labor-intensive awards process with an end-to-end online platform that is available to entrants, judges and award organizers 24/7.

"Access Intelligence's reach in the Media and Public Relations space is strong, and their Awards programs are world class," said mBLAST CEO Danny Briere. "mBLAST's Awards Management solution will help Access Intelligence's event management staff automate their award programs end to end, freeing their time to devote to other projects."

PR News, written for corporate PR and agency professionals, helps enhance the business impact of PR. min brings b-to-b and consumer publishers, as well as advertising executives and brand marketers, together in one online portal for strategic information and analysis affecting magazines, newspapers, broadcast sites, and online publishing. Together the brands run six awards programs each year.

The mBLAST Awards Management solution removes the pain and manual labor associated with coordinating traditional Awards programs. mBLAST provides an end-to-end online solution that includes:

  • An entire Communications System that allows customized messages to be sent to the audience overall ("Deadline Extended"), or specifically tailored to various groups, i.e., "All companies who started entries but have not yet submitted."
  • Customizable Forms that let users set up your awards based on their requirements and copy those requirements from year to year.
  • A complete Ecommerce System that interfaces with all of the top payment gateways and supports multiple types of payment requirements, such as early bird, late fee, membership discount, exhibitor discount, multiple entry discounts, and many more.
  • A complete Judging Portal that allows judges to easily register, view and rate entries, suggest re-assignments and disqualifications, and submit their final results quickly and easily.
  • A robust Reporting System that automatically tallies results, and tracks various parameters, such as overall scores for individual entrants, total dollar amount of entrants, total number of entries, etc., that the awards administrator can slice and dice in several different ways.
  • Complete customer support for users via online chat, e-mail, and phone.
  • Support for "the extras" awards programs may require, such as downloadable shipping forms, purchase of winners logos, and more.

    About Access Intelligence
    Access Intelligence is a leading worldwide information and marketing company that provides unparalleled business intelligence and integrated marketing solutions in nearly a dozen global market sectors. With a customer-centric culture dedicated to editorial excellence and marketing integrity, Access Intelligence serves business professionals worldwide with a portfolio of products, including magazines, newsletters, conferences, data products, and e-media solutions. To learn more about Access Intelligence, visit http://www.accessintel.com/index.html

    About mBLAST
    mBLAST is the leader in Media and Marketing Relationship Management (MMRM), providing Web-based solutions to automate the exchange of information and strengthen the relationships between corporate marketing departments, the PR firms that represent them, and the industry Influencers such as Publications, Analyst Firms, Events / Awards Organizers, Associations, Bloggers, freelance journalists, and others. mBLAST has more than 70 modules and users in more than 5,000 organizations across more than 60 countries. To learn more, visit www.mblast.com.