mBLAST's online platform gives leading IT vendor unprecedented control and visibility

Network World, the premier provider of information, intelligence and insight for Network and IT Executives, has extended its relationship with mBLAST to continue to power its industry-leading IT Buyer's Guides.
mBLAST’s dynamic Buyer's Guide solution automates NetworkWorld's Buyer's Guide process end to end via an online platform that allows participating vendors to easily add and update their product information 24/7/365. The NetworkWorld administrators have complete visibility into the process, allowing them to invite potential participants, approve all entries, remind any users that started an entry but did not submit, prompt users to keep their information current, conduct annual renewals and much more. This "living Buyer's Guide" model helps publishers like NetworkWorld eliminate up to 80 percent of the manual labor, time, and expense previously required for the administration of their of Buyer's Guides.
NetworkWorld's IT Buyer's Guides are considered industry leading because of the incredible level of detail to which users have access about each product in the Guides. Using the filtering options powered by mBLAST, users can sort information in multiple ways, allowing them to compare products head to head on the features important to them.
"Using mBLAST, NetworkWorld has delivered the ultimate set of Buyer's Guides," said mBLAST CEO Danny Briere. "I look forward to seeing NetworkWorld expand its reach with mBLAST as new product categories emerge in the networking and information technology industries."
About NetworkWorld
NetworkWorld is a division of IDG, the world's leading technology media, research, and event company. For more than 20 years, NetworkWorld has focused on delivering news, ideas, and tools for key decision makers who architect, deploy, and manage business solutions. NetworkWorld has also organized the following innovative technology events: IT Roadmap Conference & Expo series, DEMO, and DEMOfall.