Centralizing Awards Management with mBLAST
Awards Programs can carry great revenue potential with require less manpower if the host switches to a more streamlined and automated Awards support solution. This white paper shows how mBLAST Awards eases the burden on the support staff, and allows hosts the ability to manage their Awards with detail and ease across publication groups.

Contact Management within mBLAST: The Pros and Cons of Different Approaches
Your contact list is constantly changing as people leave companies, get promoted, or change e-mail addresses. Many clients use mBLAST to cleanse and maintain their contact lists, but does making this information public have any downside? This white paper weighs the pros and cons of different approaches to contact management.

The New PR Challenge: Establishing Data Relationships with Market Influencers

This white paper discusses the emerging importance for PR professionals to establish automatic ways to transmit information to publishers, editors, analysts, and the other people and organizations that influence buying decisions.

The New Cool Thing in Marketing: Control
The marketing industry didn’t adapt overnight to the recent Internet information revolution. This white paper examines how the marketing industry figures in the world of Web 2.0, and suggests a way for Marketers to exert real-time control over the image and information they present to the public.

CRM and MMRM: Perfect Together
This white paper illustrates how to support a marketing effort with software and systems, and addresses the challenges that such a process entails.  This paper also shows how CRM (customer relationship management) can alleviate those challenges when working in tandem with mBLAST’s MMRM (media and marketing relationship management) to complete the revenue cycle.