Analyst Firms wear many hats. In many instances, they can act as Publishers, Event organizers and Award organizers, all the while having to deliver on their core competencies: research and analysis in the industries they serve. mBLAST helps Analyst Firms better manage all aspects of this balancing act, providing solutions that help them make their businesses run more efficiently, compete more effectively and grow their relationships with those clients and partners that support them.
With mBLAST, Analyst Firms can:

• Launch New Revenue-Generating Products: With mBLAST you can easily develop and customize new revenue-generating offerings — including specialized-content microsites, Awards programs, product comparison databases, industry directories, special reports, supplements, and more.
• Cut costs and improve research capabilities: With mBLAST, you can acquire, track, and consume information more readily. mBLAST’s data collection capabilities were designed by analysts with analyst usage in mind. Whether you are consulting your top 100 sources once a month for their latest opinions, or gathering discrete info on product data from dozens of firms, or tracking the latest new startups in an industry segment, mBLAST has tools built specifically for this purpose – tools that far exceed the capabilities of most systems on the market today, and certainly more than any in the same price range.
• Search Better using Vertical Search and Saved Search:  mBLAST helps your analysts search better because our data is structured and categorized – unlike Google, Yahoo! and other search engines. We track white papers as white papers and articles as articles.  As such, an analyst can get a quick environmental scan of an industry by keyword, and know what companies are participating in a space, what articles have been written recently, what new white papers are out, etc. What’s more, mBLAST allows analysts to store searches, so that they can track in realtime changes to those queries as new content arrives in mBLAST. mBLAST allows you to not only find this information, but also action it by publishing it to a website or newsletter with a single mouse click using mBLAST’s open APIs. If you have a content management system (CMS) to manage your firm’s data, mBLAST can easily interface with it.  mBLAST removes the requirement to restructure and normalize data, and to get involved in HTML and other coding – analysts focus on what they do best….analyzing content with their unique view of the world.
• Present Data and Content in Market-Differentiating New Ways: Every analyst firm has access to virtually the same information. It’s what you do with that information that sets a firm apart. mBLAST not only indexes its data uniquely, but it also structures it, so you know a headline is a headline and an event venue is an event venue.  By structuring the data and by allowing precise targeting of content by content type and contextual analysis, mBLAST removes a lot of “noise” and guesswork surrounding your data. This makes it more immediately usable in creating content as part of your analytical output. mBLAST’s ContentSync™ solution makes it easy to combine data together for interesting results. Say, for example, a large merger is announced within the industry segment your firm covers. You could create a content “mash-up” on the fly with your analysis – surrounded by articles from leading publications, press releases from the merging companies, white papers, and more.  mBLAST is a very open system that allows you to import, export and present data in all sorts of ways, and is compatible with most statistical analysis and content management systems if you want to suck the info into your program and work on the data there.
• Grow Your Website Traffic:  More and more pressure is on analyst firms to have a strong Web presence through blogging, topical websites and other content. The great thing about mBLAST is that not only can you use content metadata from other sources, you can also provide content into the system for others to use in their search engines, content listings, and other mashups.  As such, your website content becomes more usable by others to ultimately drive traffic to your site. When another website posts the headline and abstract of your article or report, the viewer can click through to your website to view the entire document – and buy it on your site if you have online ecommerce capabilities. mBLAST goes beyond your RSS feeds by vertically and contextually indexing your site, making it consumable across the Web in a machine-to-machine fashion. For sites that rely on report sales for a lot of their business, mBLAST is the ultimate report marketing engine.
• Get the Word Out About Events and Webinars: Analyst Firms can better publicize their live and online events by posting them once with mBLAST’s EventSync™ service and watching the listings flow to events listing sites, Publisher and Association sites, and other websites with events listings. mBLAST is the only system that supports the entire lifecycle of your event’s marketing. With EventSync, you control the content in your event listing as it changes over time. If any event details change, update them once in mBLAST and the new details flow through to all the sites where you have published them. Change a venue, cancel an event, add a pre-conference seminar? No problem. Change your information once, and watch it flow to the Web.
• Create auto-generated content.  mBLAST enables you to auto-create content for your site and databases, even in your own look and feel if you’d like.  For instance, you can compile a robust Events calendar for your site using the Events data. You can create industry news listings based on keyword and source-filters. You can set up automated repetitive surveys to query a known group of experts of their opinions, and have that tabulated and posted to your site, without any extra effort on your part. mBLAST enables firms to add a lot of bulk information around their analysis to beef up your site and stay competitive with firms that have more resources.
• Slash Your Costs and Time to Market: Slash costs by getting your products to market more easily and quickly than ever before. With mBLAST, publishers can cut their concept-to-market time by as much as 80%.  All of mBLAST’s workflows have documented time savings in excess of 90%.  If you can offload your time doing rote research and data work, that will mean either more vacation or time to spend on making more money (your choice).

mBLAST’s online solutions for Analyst Firms include:

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  Awards Management

  If your analyst firm takes in nominations and judges award submissions, mBLAST Awards can automate most of this process for you. mBLAST Awards is the premiere online Awards Management solution that streamlines the Awards process end to end from Call to Entries to Winner’s Circle. The solution includes a complete communications solution, ecommerce, a robust judging portal, in-depth analysis and reporting, plus dozens of extras, making this solution impossible to beat, whatever your current method.
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  EventSync™ Event Marketing

  A one-stop shop for promoting your upcoming conferences, webinars, and other events. Post your info once in mBLAST, and event details are pushed to event listing sites throughout the Web. Come back and make any changes – change a venue, cancel the event, etc. – and the info flows through making changes across the Web.
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  ContentSync™ Content Research

  A powerful search, retrieve and, posting tool that lets Analysts find information relevant to their organization and feed it directly to their website or database. This content could be an article that quotes one of your analysts, news from a key client, supplemental content for a microsite or newsletter, the latest logos for companies, and more. Information is structured and vertical making it more precisely fit your needs.
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  Industry Directory Research and Creation

  A customizable Directory Management solution that allows Analyst Firms to quickly and easily develop robust industry directories. Analysts can jump-start directories from mBLAST’s massive database of company data, and also invite firms to take part. Participants can update their own information, and you can even charge to take part if you’d like, using built-in ecommerce capabilities.
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  Buyer's Guides/Product Research

  A robust research solution with built-in communications, form creation, participant tracking, ecommerce and reporting. Designed to reach out to many parties to gather (and maintain) discrete bits of information, like market data or product data. Participants in the research can update their information over time, 24/7/365.
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  Media Credentialing

  An automated Media Credentialing solution that streamlines the press accreditation process end to end for Analyst Firms that run Events. Analysts can also maintain their media credentials in mBLAST for easy access by credentialing groups associated with media access to events.

mBLAST has more than 70 different applications designed to drive revenue, cut costs, and differentiate your offerings. What makes mBLAST different is its integration across all of its modules, its award-winning Relationship Management approach, and its quick launch capabilities – not to mention online customer support provided for all customer-facing applications.

There are many more ways mBLAST can help Analyst Firms grow revenues, slash costs, and improve their relationships with their clients. Subscribe now, or contact us to learn more.