How well do you use information relevant to your company across your website, your newsletters and your internal databases? Chances are you’re not being as effective as you could about finding and using articles, press releases, white papers, blogs and other types of content in ways that can help grow your audience, your business and your bottom line.

ContentSync™ from mBLAST is a powerful search, retrieve and posting tool that allows Influencers and Marketers find, publish, and manage information relevant to their business. mBLAST gathers content from thousands of sources across the Web, normalizes the data in a structured way, and then makes it available for subscribers to output to their websites, newsletters and databases in a variety of formats, including HTML, XML, Atom, RSS, and CSV. With mBLAST, users can mash up content by creating highly customized feeds that flow directly to their websites using our open APIs.

ContentSync allows users to create highly customized data feeds that can be outputted in a number of formats.

ContentSync is easy to use. A subscriber:

• Picks which Type of content they want to include in their personalized feed(s)

mBLAST’s robust ContentSync area is powered by a Content Engine that pulls in content such as articles, press releases, white papers, event listings, company information, and more from thousands of sources across the Web. The content is filtered and structured, so a press release looks like a press release and an article looks like an article. Your results include just the type of content you chose. Linear results from other search engines that jumble all types of content together are a thing of the past with mBLAST! You can then mash up this content in innumerable ways, creating personalized products that really set you apart from the competition.

• Enters their own keywords and search parameters

Users can choose their own keywords to include in their results, as well as select which words to exclude. They can establish date ranges for their results, as well as create topic sets so the keywords they choose can be used across multiple content types and URLs.

• Chooses from a list of sources or selects All Sources

mBLAST is unique in that it allows you to choose just the sources you want to receive content from via a simple checkbox selection, or you can choose to receive content from all of mBLAST sources. Other products make you receive results from all sources, oftentimes providing you with undesirable results on your keywords.

• Begins returning results to their ContentSync page, where they can select just the content they want to use.

That’s right, this is no “one size fits all” feed. mBLAST allows you to choose which results you want to use with a simple checkbox selection. You can select two articles or 200, allowing for faster processing of information. You can also quickly delete those results you do not wish to use via the same quick checkbox method.

• Publishes that information to their website via a direct feed using mBLAST’s open APIs (application programming interfaces).

When you’ve made you content selection, push the Approve for Publication button, and your selections automatically flow to you website using the open APIs your Web team has set up with mBLAST. The metadata for your content will begin appearing within just a few minutes. Content is continually flowing into the mBLAST system, so you can visit the ContentSync area of mBLAST as often as you’d like to approve new content.

• Enters their own content for other mBLAST subscribers to use, boosting awareness of their own articles, press releases, white papers, etc., and driving more awareness of their product(s).

  Most of the mBLAST subscribers who use the content within mBLAST also upload their own content for others to use because it’s a great way to build their own website traffic and drive market awareness of their product(s). For each article link that is clicked on from an mBLAST’s subscriber’s site, the viewer is driven back to the host site to review the content, protecting the host’s copyright and growing their website numbers.

For Influencers such as Publishers, Event Organizers, Associations and Analyst firms, ContentSync is an easy and cost-effective way to provide additional content to your audience and be seen as the go-to destination for all types of content and sources across the topic areas you cover. mBLAST allows you to highly customize content feeds to best match your needs and the needs of your audience. One publisher using mBLAST created more than a dozen content microsites within a just a few days, with just one staff member! Another site uses mBLAST as its Global Editor, providing news from around the world, when its entire staff is based in the United States.

For Marketers and their PR Firms, mBLAST can become an active and robust service for tracking news and information about your own company or clients as well as news about the competition. Unlike passive clipping services that merely help you monitor information, mBLAST lets you USE that information immediately, creating huge time savings compared with  the current cut and paste methods of posting outside content to your site.  With mBLAST, updating your own website with articles about your company from around the Web is reduced to just a few mouse clicks. You can create competitive intelligence reports for your sales team based on the coverage competing companies are receiving across the Web. The possibilities are endless.

ContentSync helps you find the information you need, and then use it immediately in ways that make a big impact on your business. Learn why more than 5,000 companies from around the world are using mBLAST. Subscribe now, or contact us to learn more.