Producing successful events is all about the details. As more events move online, and more non-traditional Event Organizers enter the market, it's increasingly difficult to corral the details, capture an audience and grow revenue. mBLAST can help your staff efficiently manage all of the details while saving time and valuable staff resources.

With mBLAST, Event Organizers can:

• Develop a 365-day Relationship with Their Audience: Most tradeshow attendees use an event's website only the month preceding the show as they register, plot their schedule and make travel arrangements. mBLAST can help Event Organizers strengthen their relationship with their audience the other 11 months of the year. With mBLAST Event Organizers can create topic-driven microsites, content mash-ups and Exhibitor news sections that showcase their event's industry leadership. You control the type of content you want to present (such as articles, press releases, white papers, etc.), what sources you want to use (such as key publication partners), and what specific content from within those sources you want to display. The content can then be published to a website or newsletter with a single mouse click using mBLAST's open APIs.
• Launch New Revenue-Generating Products: With mBLAST you can easily develop and customize new revenue-generating offerings including Awards programs, Buyer's Guides, Directories, specialized-content microsites, supplements, and more. These products give your event greater traction with your exhibitors, adding to your status as a 365-day organization.
• Get the Word Out About Events and Webinars: Event Organizers can better publicize their live and online events by posting them once with mBLAST's EventSync™ service and watching the listings flow to events listing sites, Association and Forum sites, and other websites with events listings. mBLAST is the only system that supports the entire lifecycle of your event's marketing.
• With mBLAST's EventSync, you control the content in your event listing as it changes over time. If any event details change, update them once in mBLAST and the new details flow through to all the sites where you have published them. Change a venue, cancel an event, add a pre-conference seminar? No problem. Change your information once, and watch it flow to the Web.
• Strengthen Relationships with Media: With mBLAST's Media Credentialing solution Event Organizers can see unbelievable time savings in processing the journalists, financial analysts, industry analysts, bloggers and others that apply for credentials to attend the event. Typically a manual process, Media Credentialing can eat up hundreds of man hours for Event Organizers. mBLAST automates the process, normalizing data and reducing the approval / denial process to a mouse click. The solution interfaces with many of the leading registration systems, creating a seamless process for applicants. For subsequent events, an applicant can log in, update just their supporting documents and finalize their application.
• Slash Your Costs and Time to Market: Slash costs by getting your products to market more easily and quickly than ever before. With mBLAST, Event Organizers can cut their concept-to-market time by as much as 80%. Many of mBLAST's systems are automated and built to make use of regular, interactive relationships with an Event Organizer's ecosystem of exhibitors, partners and prospects. This regular interaction drives efficiencies and promotes stronger relationships.

mBLAST's online solutions for Event Organizers include:

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  Awards Management

  The premiere online Awards Management solution that streamlines the Awards process end to end, from Call to Entries to Winner's Circle. This solution includes a complete communications system, ecommerce, a robust judging portal, in-depth analysis and reporting, plus dozens of extras. This solution is impossible to beat, whatever your current method is.
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  Buyer's Guides

  A dynamic living Buyer's Guide product comparison solution with listing tools, a complete communications system, ecommerce and reporting built right in. Vendors can update their own product information 24/7/365.
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  EventSync

  A dynamic tool that allows Event Organizers to manage -- with one entry -- their event details on listing sites throughout the Web.
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  ContentSync

  A powerful search, retrieve and posting tool that lets Event Organizers find information relevant to their group or event and feed it directly to their website or database. Some Event Organizers have used ContentSync to build focused microsites virtually overnight, solidifying their status as a 365-day resource.
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  Directories

  A customizable Directory Management solution that allows Event Organizers to quickly and easily develop robust directories and maintain industry link lists .
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  Media Credentialing

  An end-to-end online solution that automates the credentialing of journalists, bloggers, industry and financial analysts and others, normalizing data and reducing the approval / denial process to a mouse click.

mBLAST does not replace an event management system, or a registration system, or even an attendee relationship management solution. mBLAST front-ends or back-ends these systems where appropriate, complementing their functionality, and providing content and relationships to augment their own implementations.

mBLAST has more than 70 different applications designed to drive revenue, cut costs, and differentiate your offerings. What makes mBLAST different is its integration across all of its modules, its award-winning Relationship Management approach, and its quick launch capabilities - not to mention online customer support provided for all customer-facing applications.

mBLAST helps Event Organizers of all sizes become more relevant to their audiences 365 days a year, provide value-added new products to their exhibitors, and better market their events to a wider audience. See for yourself why more and more Event Organizers are using mBLAST. Subscribe now, or contact us to learn more.