mBLAST is revolutionizing Marketing with a series of Web-based software tools that bring to Marketers the same efficiencies that sales organizations gain from Customer Relationship Management (CRM) applications.

Up to now, most of the CRM world has focused on linking Sellers with Buyers via direct sales methods. But there’s a third, crucial leg of the stool – a group we call Industry Influencers. These are the Publications, Event Organizers, Awards programs, Associations, Analyst firms, Bloggers and others who hold tremendous influence over what buyers actually purchase.

Simply put, mBLAST links the Marketing departments of the Sellers with a broad spectrum of industry Influencers so the Influencers can influence the Buyers. These indirect sales paths are actually becoming the more important part of the sales and marketing equation. Building relationships with these Influencers and participating in the programs they offer is critical.
mBLAST allows Marketers to:

• Better Track and Control Your Web Presence: In the Internet age, it’s hard to track and control what’s going on with your company around the Web. Media monitoring services do a good job in general of citing article and blog mentions, but do nothing to update your logo across the Web when it changes, or to edit the many address listings in Directories when your headquarters moves. Taken individually, these can seem minor; taken together, across the nineteen types of content supported by mBLAST, these create your company’s Web persona, and it needs to be constantly managed and kept up to date. Up to now, companies have either had to throw sheer man hours at the problem, or ignore it. mBLAST enables you to easily monitor and update content across the Web.
• Make Your Marketing Content Consumable: Today, the Search paradigm rules. Google, Yahoo!, MSN, mBLAST and others use Search to find and index data for re-use by users. The more structured the data found, the more usable it can become. Structured address data, combined with digital maps, have forever changed how we find directions from Point A to Point B. So much more could be done with white papers, case studies, product photos, logos, executive bios, webinar schedules, and other such marketing content – if it were properly structured for the Web. There are no standards in place for this, and being the pioneer in this space, mBLAST has defined a series of “microformats,” APIs, and other data definitions regarding these nineteen forms of marketing content tracked in our system. mBLAST makes marketing data openly available to Influencers – including search engines like Google -- so that they can consume it better. As such, it’s easier for a reporter to grab 10 logos for a story, or for an Association to list upcoming webinars in their industry...because mBLAST has made the information more consumable by them.
• Represent Your Company in a Task-Driven Environment: Historically there has been no way to track all the things you need to do to respond to Influencers. mBLAST can’t show everything, but we’re constantly adding more Influencers to our network each day.  Users are prompted through requests from the Directories, Buyer’s Guides, Awards competitions, Event deadlines, etc., in which your company has vested interest. mBLAST helps you manage your company’s participation in all of these programs via a simple dashboard view that displays all of your company’s activities in mBLAST and on mBLAST partner sites. mBLAST helps you sync up that data, so your brand is consistent across the Web.
• Conduct Internal and Competitive Analysis: mBLAST’s ContentSync™ solution allows you to track the coverage your company is receiving from more than 1,000 sources across the Web. Where mBLAST differs from a traditional clipping service is that we allow you to action that information immediately by publishing the article metadata (headline and abstract) directly onto your website with one mouse click using mBLAST’s open APIs. You can also track your company’s main competitors and compare and contrast the coverage each receives from individual publications and websites. You can also create your own templates for email output, so that you can send team members daily newsletters of key information they should be aware of.
• Get the Word Out About Events and Webinars: Better publicize your live and online events by posting them once with mBLAST’s EventSync™ service and watching the listings flow through to events listing sites, Association and Publication websites, and other sites across the Web. Instead of sending emails, calling, faxing, emailing dozens of sites asking that they promote your upcoming webinar, you can post this to Google, Yahoo! Upcoming, Eventful, as well as Publication, Analyst firm, Association, and other website event listing pages, with one posting to mBLAST. (You can even compile a robust Events calendar for your own site using mBLAST’s events data too.)

mBLAST’s online solutions for Marketers include:

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  ContentSync

  A powerful search, retrieve and posting tool that lets Marketers find information relevant to their companies and use it to grow their Web presence, including conducting competitive research and populating In the News sections of your website. ContentSync also lets Marketers distribute and update company information – press releases, profiles, product information, white papers, etc. – across the Web to boost their marketing efforts.
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  EventSync

  A one-stop shop for promoting your upcoming conferences, webinars and other events. Post your info once in mBLAST, and event details are pushed to event listing sites throughout the Web as well as to Publication and Association websites. If you need to make any changes – change a venue, cancel the event, etc. – the information flows through, making changes across the Web.
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  Awards Management

  The premiere online Awards Management solution that streamlines the Awards process end to end from Call to Entries to Winner’s Circle. The solution includes a complete communications system, e-commerce, a robust judging portal, in-depth analysis and reporting, plus dozens of extras, making this solution impossible to beat, whatever your current method.

mBLAST's solutions also make it easy for you to participate in Awards programs, Buyer's Guides, Directories and more, in tandem with other members of your marketing team or with your PR firm.

mBLAST has more than 70 different applications designed to expand your presence in the market, to cut the time and cost of managing that presence, and to build better relationships with Influencers.  mBLAST complements existing content management systems and other marketing automation software; where many of these systems focus on internal document control and communications with tightly integrated systems and partners, mBLAST focuses on the external distribution and maintenance of marketing content. What makes mBLAST different is its integration across all of its modules, its award-winning Relationship Management approach, and its quick launch capabilities – not to mention online customer support to help you along the way.

Join the more than 5,000 companies that are using mBLAST to control their Web presence and grow their businesses. Subscribe now, or contact us to learn more.