mBLAST Eases Media Credentialing End to End

Credentialing members of the media, analyst, and blogger communities to attend a tradeshow or event is an incredibly labor intensive, expensive, and error-prone process for event organizers. It is usually done manually, wasting valuable time that your staff could be spending on other aspects of your event.

mBLAST supports the entire process for media accreditation for an event. By automating this process and giving the media direct on-line self-registration rights, mBLAST shifts as much as 95% of this burden to the media applicants. By giving the Event Organizer a complete online solution for its Media Credentialing process, mBLAST reduces potential weeks of dedicated staff time to hours.

mBLAST's Media credentialing solution streamlines the accreditation process end to end, saving you valuable time and money.

Key Features of mBLAST's Media Credentialing solution include:

• A Reporting System that serves as Mission Control for your Media Credentialing program. The system automatically tracks credentialing requests and their status, displays the data in an easy-to-analyze format, and reduces approval or denial of applications down to a mouse click.

It's important to know how well your process is going so you understand what additional marketing may need to be done, and for whom. You can upload your entire media "wish list" into mBLAST and track the progress of those applications right in the system. Data can be sorted by name, company, date, and status, so you always have a firm grip on how well your process is progressing. You'll be notified onscreen and/or via e-mail when new applicants enter the system and approve or deny their credentials with one mouse click. You can send standard acceptance or denial e-mails, or add a personalized note to each applicant. You can also decide if Denied applicants can re-apply be providing more appropriate credentials.

• An entire Communications System that allows your customized e-mail messages to be sent to your entire target media list or specific subsets of it, receive alerts regarding new applicants, and more.

Communications are built right into the mBLAST system, and Trade show organizers can quickly and easily distribute customized Invitations, Reminders, and more to their entire target list. This same Communications System also alerts you when new applications are entered, and sends responses to applicants based on your decision about their application.

• Customizable Forms that let you create your Media Credentialing process based on your specific requirements. mBLAST allows you to specify different participation requirements for different types of applicants. For example, Photographers and Bloggers would each go through a different process. All of your details and preferences can easily be copied and/or modified from one Media Credentialing process to another, saving you even more time on subsequent processes.

The "look and feel" of a Media Credentialing process is important to the host company. You want everything about your process to have your branding, contain just the questions you want to ask of your participants, and specify different requirements for different media types. mBLAST's extensive Preferences section asks you a series of questions that help you personalize your Media Credentialing forms with your company logo, set parameters around participation, and more.

• A complete Customer Service offering that is available via online chat, e-mail, and phone to answer any questions your participants might have about the process.

Our clients rave about the professionalism, expertise, and promptness of our customer service staff. mBLAST's professional support staff is available 9 a.m. - 5 p.m., EST Monday-Friday via live chat on the site and telephone, as well as via e-mail outside these hours. More than 95% of the questions from users are answered within 5 minutes, and all users are responded to within 24 hours.

• A simple User Interface that walks users through the Media Credentialing process step by step and allows them to save Drafts of their entries.

mBLAST's simple registration process includes a user name and password to ensure security. Users simply register, fill out their basic contact and company information, and begin their application. Once they are registered, their basic information remains in the system so that in subsequent Media Credentialing processes, they merely need to update their supporting documents to submit their application, speeding them through the process.

• Levels of control that allow you to screen Media Credentialing entrants, or have them approved automatically, depending on your preference. You can mark certain applicants as "approve automatically" and you will never have to process their documents at all.

See why more and more Event Organizers are turning to mBLAST to power their Media Credentialing processes. Subscribe now, or contact us to learn more.