Chances are your PR firm is already using mBLAST. mBLAST has more than a 95% penetration rate with PR firms active in our Influencer clients’ industries. PR firms are using mBLAST to apply for Awards, respond to Buyer’s Guide requests, manage their clients’ listings in industry directories, apply for judging positions in competitions and more.

mBLAST is the only system on the market today that is used by Marketers and Influencers alike to create bi-directional, ongoing, active relationships. Our Influencer client base is your target market – the journalists, analysts, event organizers, awards program managers, publishers of Buyer's Guides and Directories, industry Associations, bloggers, etc. mBLAST helps you influence the Influencers so they can influence your clients’ Buyers.

PR firms use mBLAST because we save you time, money, and make you more effective across your client base. By automating many of the processes involved in the daily tasks that agencies routinely perform on the behalf of their clients, mBLAST frees up valuable agency resources for value-added strategic and creative activities. PR firms don’t pay to use mBLAST for their clients; agencies adopt their clients’ accounts, allowing PR reps to work alongside their clients in programs offered by the Influencers. A key characteristic of mBLAST is its ability to learn about your clients and pre-populate forms and surveys when you are responding to Influencers – speeding your time through rote processes.

mBLAST complements other PR firm investments in programs like media tracking (Vocus, Cision, BurrellesLuce, etc.), monitoring (Factiva, etc.), press release distribution services (PR Newswire, BusinessWire, MarketWire, etc.), and other tools commonly used by PR firms.

Industry Influencers across a broad spectrum of industries are adopting mBLAST;  Telecom and IT, Consumer Electronics, Publishing, Education, Healthcare and Agriculture are well represented among mBLAST’s client base. mBLAST is applicable to any firm in any industry worldwide, and currently is used in almost 70 countries.

PR firms can use mBLAST to:

• Better Track and Control Your Clients’ Web Presence: In the Internet age, it’s hard to track and control what’s going on with your client around the Web. Media monitoring services do a good job in general of citing article and blog mentions, but do nothing to update your client’s logo across the Web when it changes, or to edit the many address listings in Directories when a headquarters moves. Taken individually, these can seem minor; taken together, across the nineteen types of content supported by mBLAST, these create a client’s Web persona, and it needs to be constantly managed and kept up to date. Up to now, clients have either had to throw sheer man hours at the problem, or ignore it. mBLAST enables you to easily monitor and update content across the Web.
• Make Your Clients’ Marketing Content Consumable: Today, the Search paradigm rules. Google, Yahoo!, MSN, mBLAST and others use Search to find and index data for re-use by users. The more structured the data found, the more usable it can become. Structured address data, combined with digital maps, have orever changed how we find directions from Point A to Point B. So much more could be done with white papers, case studies, product photos, logos, executive bios, webinar schedules, and other such marketing content – if it were properly structured for the Web. There are no standards in place for this, and being the pioneer in this space, mBLAST has defined a series of “microformats,” APIs, and other data definitions regarding these nineteen forms of marketing content tracked in our system. mBLAST makes marketing data openly available to Influencers – including search engines like Google -- so that they can consume it better. As such, it’s easier for a reporter to grab 10 logos for a story, or for an Association to list upcoming webinars in their industry….because mBLAST has made the information more consumable by them. No single client can do this on its own; it is mBLAST’s central role that enables it to groom your clients’ marketing data, and why PR firms are taking part in mBLAST.
• Represent Clients In A Task-Driven Environment: Historically there has been no way to track all the things you need to do to respond to Influencers. mBLAST can’t show everything, but we’re constantly adding more Influencers to our network each day.  Users are prompted through requests from the Directories, Buyer’s Guides, Awards competitions, Event deadlines, etc., in which your clients have vested interest. mBLAST helps you manage your Client’s participation in all of these programs via a simple dashboard view that displays all of your clients’ activities in mBLAST and on mBLAST partner sites. mBLAST helps you sync up that data, so your brand is consistent across the Web.
• Centralize Client Work in One Tool: mBLAST was designed with the multi-client PR firm in mind. Account representatives log into one common interface for all their clients work and can easily switch among clients using a pulldown menu on top of each screen. When they enter a client’s workspace, they assume the tasks and responsibilities associated with that’s client’s interactions with the system. You see their buyer’s guide works-in-progress, their white paper posting opportunities, their requests for awards participation, etc. mBLAST allows PR reps and clients to work collaboratively, and many clients pay their PR firms to use mBLAST to manage a lot of the ongoing requests from the industry.
• Conduct Internal and Competitive Analysis: mBLAST’s ContentSync™ solution allows you to track the coverage your client is receiving from more than 1,000 sources across the Web. Where mBLAST differs from a traditional clipping service is that we allow you to action that information immediately by publishing the article metadata (headline and abstract) directly onto your website or that of your client with one mouse click using mBLAST’s open APIs. You can also track your clients’ main competitors and compare and contrast the coverage each receives from individual publications and websites. You can also create your own templates for email output, so that you can send clients daily newsletters of key information they should be aware of.
• Ensure Proper Client Representation: mBLAST helps PR firms promote their representation of clients. Reporters, analysts, and others have a huge problem finding the right PR contacts when working on stories or other editorial content – a problem that is increasing a more contact information disappears from press releases due to concerns over email harvesting by spammers. mBLAST has built a large database of PR contacts that is accessible by the Influencers as part of their day-to-day use of mBLAST. PR firms can maintain their contact data – even manage rep assignments to specific clients – so that users of mBLAST can find your reps when they need them. There’s nothing worse than hearing from a reporter that he/she did not include your client in a story because the PR rep did not return a call – when that PR rep has been gone from the agency for two years!
• Get the Word Out About Events and Webinars: Better publicize your clients’ live and online events by posting them once with mBLAST’s EventSync™ service and watching your clients’ events listings flow to events listing sites, Association and Publication websites, and other sites across the Web. Instead of sending emails, calling, faxing, emailing dozens of sites asking that they promote your upcoming webinar, you can post this to Google, Yahoo! Upcoming, Eventful, as well as Publication, Analyst firm, Association, and other website event listing pages, with one posting to mBLAST. (You can even compile a robust Events calendar for your own site using mBLAST’s events data too.)

A typical PR firm representative today interfaces with mBLAST to respond directly to Influencer requests for participation. PR firms active in mBLAST at a strategic level use mBLAST to be more proactive for customer opportunities and save time and money internally by centralizing management and consolidating work into one tool.

mBLAST’s online solutions for PR Firms include:

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  ContentSync

  A powerful search, retrieve and posting tool that lets PR Firms find information relevant to their clients and use it in ways that benefit their clients, including conducting competitive research and populating In the News sections of websites. ContentSync also lets PR Firms distribute and update company information – press releases, profiles, product information, white papers, etc. – on behalf of their client to boost their marketing efforts.
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  EventSync

  A dynamic tool that allows PR Firms to manage -- with a single entry -- their clients’ event or webinar details on listing sites throughout the Web.

mBLAST's solutions also make it easy for you to participate on behalf of your client in Awards programs, Buyer's Guides, Directories and more!

Find out more about how your PR firm can gain access to your clients’ accounts in mBLAST and start working proactively and collaboratively with them for greater strategic impact. Get started today – Register now or contact us.