Success in publishing today demands a dynamic and creative online strategy. mBLAST strategically partners with Publishers, giving them the tools they need to grow revenues, cut costs, and develop better relationships with their advertisers, their readers, and their staff. mBLAST is a Publisher’s Front End to the Web, providing the control they need to grow their digital media business. With mBLAST, Publishers can:

• Launch New Revenue-Generating Products: With mBLAST you can easily develop and customize new revenue-generating offerings — including Awards programs, Buyer’s Guides, Directories, specialized-content microsites, supplements, and more.
• Grow Content: With mBLAST, your editors can set up keywords and topic sets and let mBLAST find articles, press releases, white papers, blogs, and other content that is relevant to your publication’s coverage area.  mBLAST distinguishes itself by allowing your editors control over the content type (such as articles, press releases, white papers, etc.), what sources they want to use, and what specific content from within those sources they need. They can then publish it to a website or newsletter with a single mouse click using mBLAST’s open APIs. mBLAST interfaces easily with your content management system (CMS).  Because the content within mBLAST is structured by content type, it’s easy for editors and reporters to mash it up in ways that make your website unique.
• Grow Your Website Traffic: mBLAST is a two-way street.  Not only can you use content metadata, you can also provide content into the system for others to use in their search engines, content listings, and other mashups. When another website posts the headline and abstract of your article or other content, the viewer can click through to your site to view the entire document. mBLAST goes beyond your RSS feeds by indexing your site, making it consumable across the Web in a machine-to-machine fashion.
• Get the Word Out About Events and Webinars: Better publicize your live and online events by posting them once with mBLAST’s EventSync™ service and watching your listings flow to events listing sites, Association and Forum sites, and other sites across the Web. You can also compile a robust Events calendar for your site using the Events data within mBLAST’s ContentSync solution.
• Slash Your Costs and Time to Market: Slash costs by getting your products to market more easily and quickly than ever before. With mBLAST, publishers can cut their concept-to-market time by as much as 80%.

mBLAST gives you the power to do all this without adding a single staff member.  Plus, you’ll improve relationships with your:

• Readers, by offering more content with richer context.
• Advertisers, by providing them simple ways to participate with your publication.
• Staff, by the better sharing of information between departments.

mBLAST’s online solutions for Publishers include:

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  Awards Management

  The premiere online Awards Management solution that streamlines the Awards process end to end from Call to Entries to Winner’s Circle. The solution includes a complete communication system, ecommerce, a robust judging portal, in-depth analysis and reporting, plus dozens of extras.  This solution is impossible to beat, whatever your current method is.
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  Buyer's Guides

  A robust, living Buyer’s Guide product-comparison solution with comparative tools, communications, ecommerce, and reporting built right in. Users update their own product information 24/7/365, easing much of the work for the Buyer’s Guide Administrator.
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  EventSync

  EventSync allows anyone who runs events or conferences to publicize them better across the Web. Event managers can enter their event information once and have it flow through to sites across the Web that list events. 
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  ContentSync

  A powerful search, retrieve, and posting tool that lets Publishers find information relevant to their publication and feed it directly to their website or databases. Some publishers have used ContentSync to build focused microsites virtually overnight. Users can also post their own content for others to consume and watch their website traffic grow.
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  Directories

  A customizable Directory Management solution that allows Publishers to quickly and easily develop robust directories and membership lists that can be updated online or on demand.

mBLAST has more than 70 different applications designed to drive revenue, cut costs, and differentiate your offerings. What makes mBLAST different is its integration across all of its modules, its award-winning Relationship Management approach, and its quick launch capabilities – not to mention online customer support provided for all customer-facing applications.