Whether you’re a Marketer or an Influencer, your business is only as good as your relationships with your clients, your audience and your partners. mBLAST's Relationship Management solutions strengthen those bonds through powerful automated web-based tools and processes that effectively link Sellers and their Marketing Department with industry Influencers, who, in turn, influence the Buyers. Relationship Management has typically resided in the Sales units of companies. Isn’t it time the Marketing groups start to see the benefits of Relationship Management?

When direct sales models ruled the day, relationships were easy to foster and maintain. Today’s market is becoming dominated by indirect sales models. Relationships are just as important, but they demand a new approach. mBLAST is geared towards the true relationships that companies of all types want to have with their audience:

• Ongoing, not static
• Structured, not free-form
• Validated, not un-validated
• Automated, not manual
• Maintenance, not on-time
• Open, not closed

Each customer touch is an opportunity to learn more about that user and to build more usable data for your company at large. mBLAST facilitates this relationship building throughout all of its products, making it easy for our clients to not only gather data, but also use the data in ways that are meaningful to their companies. With mBLAST, you can:

• Track participation of individual users, companies or classes of users across specific products powered by mBLAST. An Awards organizer, can, for example, track the relationship of a particular company with its Awards program year over year or program over program and watch how it changes.
• Prompt users on a regular basis to maintain their profile and contact information so you can best target opportunities to them. Once users create an account and profile to participate in your process, you can track their progress, prompt them to complete Draft  applications, conduct post-process surveys, and more to continue nurturing the relationship. On subsequent visits,  their profile information is pre-populated, speeding them through the process.
• Gain real-time knowledge of users through reports designed to easily interface with your systems via feeds or downloads.
• Stop treating your campaigns and programs as independent entities and start looking at them as relationship-building mechanisms.

mBLAST is the next generation of  software optimized for your relationship with your clients. To learn more, contact us.