Social Media Analytics for Sales, Marketing and Customer Service
Learn how mPACT can help you increase sales, reduce costs and improve customer service
mPACT social media analytics are particularly well-suited to addressing the following key business initiatives critical to increasing revenue, cutting costs and improving customer service. Click on the links below to learn more about each solution:
Customer segmentation – The data elements that comprise an mPACT social profile can be used as decision management inputs to reduce the cost of customer acquisition, increase revenue from existing customers and improve customer service.
Market research – Adding “social intelligence” to the marketing lifecycle enables organizations to make better decisions about objectives and strategies. Execution is improved because they have a clearer picture of the messages and channels preferred by targets. And performance metrics are more timely and accurate. Market research firms can also use mPACT to build better panels and field more timely and focused surveys.
Thought-leadership – We help organizations benchmark and measure their performance driving online conversations, an important indicator of their ability to attract new prospects and grow market-share.
Influencer engagement – Our patented algorithms ensure clients have the most accurate picture of the people speaking across the web about their company, products or competitors. mPACT presents influencers in an easy-to-understand Top 25 list, so companies can quickly identify and engage the people most relevant to their programs and campaigns.