Originally published on MediaPost.com Feb 4, 2015 Any day trader on Wall St will tell you, the worst time to buy something is when everyone else is buying it. Brands and agencies seem to forget this fact every year on January 1 – when all marketing channels...
On Thursday February 5, 2015, Google and Twitter confirmed for the public that the two internet giants had struck a deal to share data. Google has been indexing publicly available social content for some time now, but this deal marks the first occasion the number...
Any economics text book is no light read. The weight of their pages are magnified when viewed against the backdrop of a 140 character world. Yet, social media and economics actually have a lot in common - no one really knows what their good for....
The lemonade stand. It is the pinnacle of entrepreneurial purity. One employee, one product, one mission. Products are sold for more than its costs to make them. The message is simple. The hours are flexible. Plus, there’s always low overhead and plenty of free labor....
Been digesting a fascinating article on the state of advertising and Facebook in the New York Times over the weekend. It’s a great case study of conflicting goals and the tenacity of outdated advertising practices. Here’s the setup: the maker of a krill-oil dietary supplement is talking with...
Danny Brown writes about predictive analytics and - as a marketer, reading content for marketers - I can just imagine the widening eyes as my fellow marketeers scroll through each line. Brown is serving up the stuff of marketing legend. Instant connection. Instant relevance. High on context and [personal] memories...
There are really only three hurdles to jump when it comes to social media advertising. You'll need to know what channel to advertise on for maximum effectiveness, you'll need an ad that catches people's attention, and you'll need some way to measure your performance. We...
So much of marketing is hyperbole and hidden asteriks. At Mblast our tagline is not just a catchy phrase, its what we actually do. But don't take our word for it, ask Twitter. For those of you that subscribe to Twitter for Business insights, you're already...
It doesn't have to be one or the other, contrary to hushed discussions in the editor's office. Social media and traditional news organizations can co-exist and even thrive in the same markets. The key to making this magical matrimony happen is - as you might...
Audience segmentation is a difficult topic to discuss. As a meeting agenda item, it stays within the marketing department and it almost always means more work. Dividing your audience into two groups, say men and women, means two sets of campaign material. Even if the...