Apple's release of iOS 9 last week put a sharper edge on an issue that has been keeping everyone in the marketing, advertising and adtech industries up at night for quite some time: what are we going to do when the majority of our users...
Last month was a big one for social media giants Twitter and LinkedIn. They admitted to their investors and to the world that their display advertising platforms, which represent a significant amount of their revenue, aren’t working as well as they’d like. The reality is this:...
I was reading an article by Shelly Palmer this morning (you can find it here http://www.shellypalmer.com/spb/digitally-enhanced-marketers-will-be-unbeatable) that I enjoyed very much. Shelly talks about two parts of Data-Driven Marketing—Active Engagement and Passive Engagement—and, using a trip to Disney as an example, postulates what that means for...
I ran across this article in the WSJ today about Twitter’s ad problems, and it brings up the exact problem we’re been trying to solve: Many companies have told us that, no matter what they try, the results from Social Media advertising have been poor. In...