Twitter in 2015: High Earnings, Slow Growth, and a Partnership with Google

12:55 10 February in Context Marketing, Marketing ROI

On Thursday February 5, 2015, Google and Twitter confirmed for the public that the two internet giants had struck a deal to share data.  Google has been indexing publicly available social content for some time now, but this deal marks the first occasion the number one website will be featuring content – in its native format – from the number four social network.  Both sides have much to gain from this partnership, as do small businesses, SEO practitioners, and the general public.  The only question left to ask: is there really a downside?

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In short: there is no downside. SEO experts will instantly recognize the value of having tweet content featured in search results. Of course, we may see the rise of even more fake Twitter accounts – ostensibly to “game” the new obvious SEO loophole. This may ultimately lead to an exacerbation of the exact problem Twitter hopes to solve with this deal: user growth. While Twitter recently reported higher-than-expected quarterly earnings, it also reported slower-than-expected growth in usership. Will this deal save the day? Only time will tell.

In the meantime, we – at Mblast – congratulate both companies and look forward to richer search results, with all the tweets we’ve come to love.

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