B2B Brand
About This Project

Campaign Objective: Recruit sign-ups for a B2B webinar


Outreach Platform: Twitter


Summary: For our clients in the Marketing Industry – there is more than enough digital chatter to identify a large enough audience that (a) we won’t be over saturating a few individuals with ads and (b) that the number of offers accepted will be large enough to yield a positive ROAS.


In this campaign, Mblast was asked to identify 20,000 individuals to which an offer to attend a free webinar would be shown. We successfully met the audience objective and deployed ads using Twitter’s tailored audience product.


Success: The total number of sign-ups yielded a 300% increase over previous webinars.