Campaign Objective: Identify Individuals within Target Demographics for App Downloads
Outreach Platform: Twitter
Summary: There are so many outstanding apps out there, its hard to keep track. If you’re an app developer, launching your great idea into a crowded market may seem like a daunting task. You could spend months on development only to have diminishing returns in downloads. Mblast was able to help one app get a very successful start by identifying the top influencers to soft-launch with and larger audiences for the full launch.
Success: During the first week of full launch, Mblast’s client experienced 175% more app downloads than similar apps did during their launch periods.