Intent based ad-targeting is the delivery of tailored ads to highly relevant potential customers who explicitly indicate interest in a product or service. Relying on declared rather than predicted intent allows you to spend less and improve ROI by placing ads in front of fewer, but more precisely targeted individuals.
Intent based ad-targeting provides more accurate target audiences over Behavioral ad-targeting, which only attempts to make a correlation between online behaviors and habits and purchase intent. Observed behaviors may include web searches, browsing activities, past purchases, or previous engagement with ads. Because it relies on data taken from following the behavioral patterns of large groups, it does not provide insight into any particular individual.
Mblast monitors online profiles and their declared purchase intent in order build highly customized target audience lists. The lists are used to deliver personalized content and optimize advertising