Does Mblast deliver “Personae” (aka “Personas”)?

While Mblast can deliver aggregated audience characteristics — generally called “Personae” — Mblast specializes in delivering exact individual profiles that match a customer’s needs. Listings of those individuals’ email addresses, Twitter handles, Facebook handles, etc. If you need Personae, Mblast can deliver these, but wouldn’t you rather have exact names of people who exactly need your product or service?

Category: Mblast and Audience Targeting