Mblast increases the efficiency, effectiveness and ROI of digital ad campaigns.
Mblast provides an advertiser with highly customized target audiences – made of individuals who explicitly and publicly indicated purchase intent. These tightly focused groups are primed to engage with tailored messages and ads. An advertiser can reach a potential customer in the social channel used to express purchase intent.
Example: A person tweets about her desire to visit a theme park. She is then served a Twitter ad that includes a special offer to that theme park.
Using Mblast custom audiences allows an advertiser to deliver fewer, but more effective ads.