How does Mblast optimize intent-based ad-targeting campaigns?

After the initial delivery of a custom audience, an essential part of our process is to continually evaluate the campaign. On an ongoing basis, we assess the audience and compare advertising results to a baseline, non-targeted campaign. We can examine our audience’s social content for new keywords and themes, then further segment the target and optimize the campaign.

 

This process allows us to refine the queries, identify additional segments and increase the accuracy of our targeting.


Category: Mblast and Audience Targeting

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