Mblast’s database feeds are continuously updated. Social posts enter our system within seconds after they go “live” on social networks.
The speed at which this data is delivered to our customers depends on two factors:
- How the delivery is done: Is it a continuous API feed or are audience lists delivered in batches at recurring intervals?
- What scoring and enrichments, such as additional geo or demographic profile data from third party partners, are added to the data: Enrichments may cause a slight delay (a few hours) in the delivery of audience data.