What does Mblast do that native Twitter and Facebook ad options cannot?

Mblast delivers custom target audiences that are made of individuals who publically – directly or indirectly – declare purchase intent. In comparison, social platforms build audiences based on group characteristics such as gender or geo data.


If desired, a social platform’s ad tools, such as Twitter’s geo segmenting option, can be used to further segment the Mblast audience. The bottom line is that Mblast delivers an audience more likely to be a customer, as they have already individually expressed an interest in what you’re selling.

Category: Mblast and Audience Targeting