What is conversational targeting and how does Mblast incorporate it into its process?

Conversational ad-targeting is the delivery of highly relevant ads to potential customers when they either directly declare intent to purchase a product or service, or indirectly express intent by engaging in public conversations about life changes and events that may signify specific needs for products and services. Examples:
 

      – Direct Intent: “I am shopping for a new car. Who has a recommendation?”
          A Ford Taurus ad is delivered.
      – Indirect Intent: “It’s been a great two years, but it’s time to move to a new job”
          An ad for 401k rollover financial services is delivered.

     

    Mblast monitors online profiles and their conversations for relevant information specific to a client’s campaign. Then we build custom target audience lists that are used to deliver personalized content and optimize advertising campaigns.


    Category: Mblast and Audience Targeting

    ← FAQ