All Mblast campaigns are based upon natural language queries of our extensive, multi-network social database. As part of our implementation process, our team works with clients to optimize these queries, develop segmentation and deliver custom audiences.
Mblast maintains and constantly updates an exclusive internal database of social profiles that serves as the foundation for all campaigns. We collect and refine data with a patent-pending process that leverages social data aggregators, access to social network APIs such as Twitter, and our own web crawlers that pick up information on blogs, forums and publications. Doing this provides a broad-spectrum view into the public social web and generates the baseline data against which Mblast queries are built.
To create custom audiences specific to new campaigns, we use our database and build on information from there. Using the process described above, we extract new relevant data and social profiles from across the web. We then bring all the information together in a cohesive format of the client’s choosing, ready for campaign use.
Mblast takes the following steps to ensure campaign success: