You do not need any tools, such as a CRM or social listening platform, to use Mblast’s services. We create custom audiences based on your business needs and deliver them ready for use on the social advertising platform of your choice.
That said, Mblast is fully compatible with and complimentary to CRM and social monitoring platforms. You may use Mblast’s data and analytics to examine and build on a known audience, such as your existing customers or prospects.
Mblast also works with social monitoring services in a complementary way. We can use the individuals, keywords and trends identified by your social monitoring solution and provide additional data, such as more social profiles and recent public posts.