How does Mblast enhance re-targeting campaigns?

Re-targeting is an advertising tactic where users who have previously engaged with a brand are targeted and re-served ads. Engagement may include exposure to ads, engagement with ads, or website visits.

 

Mblast specializes in the initial identification and creation of highly customized target audiences, but also supports re-targeting campaigns. We can track and retarget individuals who have interacted with ads that are part of a campaign that used Mblast custom audiences.


Category: Mblast and Ad Agencies

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