Why is MBlast different?

Lots of firms use demographic and behavioral analysis to guess which audiences may have a greater likelihood of accepting the advertising offer. Mblast, however, performs massive real-time content and contextual analysis of what people are actually saying to precisely create custom audiences of high propensity targets who are saying exactly what they are interested in. To our knowledge, Mblast is the only one on the market today doing such real-time processing intense analysis of what people are actually talking about. Note: This is not a superficial key word or hashtag analysis, but rather an intensive, cross-channel, historical, assessment of content and context, to create a specific snapshot of what a person is interested in at any particular time.

Category: Mblast - At A Glance